Appliance Depot Case Study
The Appliance Depot is a kitchen appliance outlet store selling brand new, graded and ex-display appliances.
They sell products from some of the most recognised brands like Neff, Bosch, Siemens and Smeg. Specialising in selling graded products bought directly from the manufacturers themselves. These products may not come in the original packaging, may be ex-display, damaged, end of the line or cosmetically imperfect. However, these fully functional products are offered at a margin of the price of a non-graded item.
Google Ads Objectives
The main aim here is to drive the revenue as much as possible whilst keeping within a certain target.
Google Ads Strategy