Category: Tips

IOS Changes & CAPI Tracking Breakdown

By now I am sure you have all heard something about the new IOS changes and what they mean for Facebook tracking and performance. Although it is an inconvenience that has caused changes to attribution windows, retargeting audiences, events & more, there is a way to maximise the data you are receiving from your pixel by using CAPI tracking.

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7 Shopping Tips for this Black Friday

Guess what…. it’s getting to that time of year again. Black Friday 29th November – is just around the corner…… aaaah…gulp!!! Stress not, here are 7 tips to getting Black Friday right this year! 1. Avoid Segmentation Volume is everything for the Smart Shopping algorithm. If you don’t have enough data for it, it won’t learn, so […]

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Branded Search Ads. Are They Worth It?

When discussing and deciding the strategy for your ads account, branded search campaigns can sometimes fall by the wayside. We are here to break down the pros and cons of these paid search ads so you can make an informed decision on whether or not they should be a part of your marketing strategy.

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Why Your Business Should Consider Facebook Advertising

Whether you are a new starting business, or a business looking to grow your revenue streams, social media Facebook advertising should always be a consideration.  Facebook advertising is an important way to connect with your audience on the world’s largest social network with over 2.80 billion monthly active users. This is an impressive number and […]

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