What is Google Shopping & Why Should You Be Using It?
Google shopping is Google’s very own price comparison service that allows eCommerce companies to advertise their products to users that are looking to make a purchase. The results can appear on both the main results page (SERP) and the specialist shopping tab, making Google shopping one of the most important marketing channels for businesses selling products across all industry sectors.
Google Shopping Basics
To begin taking advantage of Google Shopping, a business is required to generate and upload a product data feed into Google Merchant Centre. This should contain key information on items that are for sale such as a title, description, price, product type and availability (along with many others). The quality of the feed data is extremely important as it has a big impact on the search terms that will trigger your product adverts. Once a product catalogue has been accepted in Google Merchant Centre, the ad spend is managed in Google Ads and the many bid auction variables can be optimised here to maximise return on investment.
The Adible Advantage
Google shopping can often prove tricky to set up correctly and costly if managed incorrectly; that’s where we come in. Adible is a digital marketing agency and certified Google Shopping Experts. We leverage our many years of successfully managing shopping campaigns for a wealth of clients across multiple industries to ensure your account is setup and managed to the highest standard.
Product Data Feed Optimisation
From initial Google Merchant Centre setup and onwards. We optimise your product feed data and continue to monitor it daily, to ensure the most relevant keywords to your product are in the right places, giving your products the greatest chance to be shown to the most relevant potential customers.
Google Shopping Ads Management
Our management techniques have been a proven success over a huge number of Google Shopping campaigns. Our care, experience and attention to detail allows us to use Google Shopping’s features to maximum advantage and get the best results. Our dedicated account managers will work with you to develop a deep understanding of your business, products and wider industry sector, helping us identify and capitalise on opportunities for growth.
Comparison Shopping Site (CSS) Affiliation
Adible are affiliated with one of the EU’s largest CSS partners allowing you to get a 20% reduction on your Cost Per Click – More Bang For Your Buck!
We Increase Performance
In 2020 Adible’s customers have seen an average increase in revenue of 126%
We are a well-established, highly experienced UK based Google Shopping, Digital Marketing & Advertising Agency based in Bournemouth. We are here to add value to all your online marketing and sales activity.
How do we add value?
We specialise in eCommerce, Google Shopping and promoting the channels most relevant to your business to drive sales. Google Shopping and Search, Bing Ads, Facebook, Instagram, Pinterest and more.
At a price that works for you.
With a pricing structure which works within your own financial parameters and based on our results, not empty promises. So if you make more money, we do too. And if you don’t, we don’t.
Find out moreAn Advanced Google Shopping Management Solution…
Feed Optimisation and Management
We monitor, manage and optimise your feed on a daily basis to ensure that it’s operating to optimum levels.
Product Level Bidding
Identifying a granular approach enables us to analyse the ROI of each product, so we can improve both your overall and your Google account performance
Retargeting
Adible help you gain a clearer understanding of your users and their site behaviour, by tracking their full journey through multiple channels.
You’d be in good company…
…plus we’re friendly, helpful and always on the end of the phone (01202 925295 to be exact), when you need us.
Find out moreOur clients are saying..
“As a well-known, trusted and successful retailer, I needed a fully managed service that gives me the personal service and understanding to help take my business to the next level. Adible delivered that and more – I could not be happier”
