Adible gave us sales success in

a saturated market in record time.

Without them we would be struggling.

The Client

Model Hut are an adventure toy reseller based in Sheffield. Trading since 2017 they sell ride on vehicles such as quad and dirt bikes, outdoor toys as well radio control equipment.

The Background

Modelhut are infatuated with getting kids outdoors and are constantly sourcing new and exciting toys that will engage the teenage generation to interact with their friends, get outside and enjoy the fresh air, instead of becoming so tech obsessed!!

Model hut started Google Shopping campaigns themselves in 2017, after chequered results they reached out for professional help.

The Brief

A growing business, Model hut needed to drive sales to their site as cost effectively as possible with every penny having to work hard – especially in the early stages.

The model and ride on vehicle sector is a very competitive marketplace so the focus on Cost of Sale was key whilst delivering significant Increase in Sales.

The Objectives

  • Grow sales in a competitive marketplace
  • Hot target Cost of Sale to maximise profitability
  • Outperform competitors traffic levels.

The Adible Added Value Strategy

Keyword Analysis

Support with Seasonal and Strategic Offer campaigns

Improved Product Level Bidding

Increase hands-on Campaign Management

Re-build of Shopping Campaigns for a more granular approach

Strategic Bid Optimisation

UK Google Shopping Growth over Q1 ’20

Increase in Revenue & RoAS
1112.46%
Revenue
152.73%
RoAS
Increase in Traffic & Sales
786%
Traffic
30.8%
Sales

In month 1 we saw a huge increase in sales at our target cost of sale. Since then the trend has continued.

The Model Hut

See what Adible can do for you….